Mangaluru city’s brand: its “assets” – attractions, climate, infrastructure (particularly transport), safety and economic prosperity – and its “buzz”, a combination of social media and media mentions of crime is all that shapes mangalores brand (#brand Mangaluru).
Dakshina Kannada Working Journalists’ Association, Mangaluru Press Club and Pathrika Bhavan trust have come up with a novel idea of creating awareness among the general public regarding the district.
This planning is the birth of ‘Brand Mangaluru’ and ‘Journalists’ Grama Vastavya’ programme which was launched by chief minister H D Kumaraswamy at TMA Pai Hall here on Sunday, October 14.
When we think about brand mangaluru we might think of a logo on a t-shirt, or perhaps a slogan that’s slapped onto banners. But as city like mangalore brand now encompasses much more—it’s selling a lifestyle.
We’ve been grooming the city for visitors for decades. Now it’s time for Mangaluru to rebrand itself to acknowledge the people who actually live and work here.
When you are a young, fast-growing urban centre on the coastal front of largest cities, promoting yourself to the world can have its challenges. But Mangaluru, Karnatakas second largest city, is reshaping its image on the global map.
What is Brand Mangaluru
Brand Mangaluru, the creative way said Assistant Deputy Commissioner, develops initiatives aimed at enhancing the look and feel of Mangaluru (Formley Knows as mangalore) to reflect its unique character as one of the India’s most developed, fastest growing and culturally diverse cities.
High attractiveness and a strong appeal ensure the future of towns and cities of all sizes; secure the next generation of skilled workers that are so critical to companies; attract investors and businesses; create popularity among tourists, and, ultimately, increase the number of local residents.
Mangaluru enjoys the kind of global connections and cultural diversity of cities more than twice its size – a huge advantage for its businesses and people.
Why Brand Mangaluru ?
T.R. Suresh, Mangaluru Police Commissioner, said communal and other criminal incidents in Dakshina Kannada have been blown out of proportion. He said the crime rate in Dakshina Kannada is not high when compared to other districts. “Crime is part of society. It happens in every district. But criminal incidents of Dakshina Kannada are being glorified,”
Police Commissioner stressed on the need for improved transport and communication infrastructure, satellite towns and an effective solid waste management system. Like many cities worldwide known for a unique thing, Mangaluru should be promoted to represent a unique thing, may be in sports or tourism sectors.
As we’ve already touched on #Brand Mangaluru, let’s take a look at one examples of the city’s branding.
The new identity by Mangaluru.inrepresenting its people, their lifestyle, and culture, the logo would provide an opportunity for tourists to feel the vibrancy of the city and its ethos.
Also Read : City’s New Logo
Ways to Promote Brand Mangaluru
Concept of Swachha Mangaluru there is a need to have Swachh Minds, the ADC said adding there was a need to have ’Clubs’ that promote communal amity in every ward and village level. ’’Religious events must see the participation of members of all communities.
Notwithstanding good infrastructure, the industrial development in Mangaluru is not as expected. A statistics could help find out why.
Numbeo which is a crowd-sourced global database of reported perceived crime rates, quality of health care, among other statistics shows that Mangalore safety index as below.
- Quality of Life Index: 168.55
- Crime Index: 24.03
- Safety Index: 75.97
- Health Care System Index: 78.31
Objective Behind Brand Mangaluru
Brand Mangaluru seeks to launch a range of initiatives and projects that communicate positive messages about Mangaluru’s unique culture, values and identity. Having strength in the banking, commerce, education, medical sectors and abundant natural resources.The main idea behind brand Mangaluru is that we give an image of the city to people so that it turns from a location to a destination.
- Key Points highlighted
- the need of safety at night
- increased night life to boost confidence among people
Speaking on the occasion H D Kumaraswamy said, “District journalists have come forward with the concept of ‘Brand Mangalore’ and ‘Grama Vastavya’ to bring problems to the notice of the government. Read More as published on Local Daily.
T.R. Suresh, Mangaluru Police Commissioner, said criminal incidents of Dakshina Kannada are being glorified,” as per reported by Mangalore Daily
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